GRATTONZ is an AI-powered marketing intelligence and research platform, running structured engagement campaigns — surveys, quizzes, and panels — for brands across automotive, insurance, pharmaceuticals, healthcare, FMCG, hospitality, and entertainment. What started as a gift-card and incentive-disbursement business has, over the last several years, become something considerably more defensible: incentives are no longer our product — they’re the mechanism through which genuine, verified data is captured. Backed by rapid growth over the past year, we’re scaling an AI-driven, compliance-first platform built for fast-paced businesses around the world.
Our AI-driven survey design and targeting means every campaign reaches the right audience with the right questions — replacing guesswork with data from day one.
Every payout runs through our built-in compliance backbone — eKYC verification, PAN-linked TDS computation and filing, and disbursement through RBI-aligned Prepaid Payment Instruments — so your programs stay audit-ready at any scale.
Our real-time dashboards turn raw campaign activity into decision-ready insight — tracking engagement, participant behavior, and performance as it happens, not after the fact.
Hemang Desai is a co-founder of Online GRATTONZ Pvt. Ltd. He has been a silicon valley entrepreneur who was part of early stage start-up VxTel (pioneer in Voice Over IP) that was later sold to Intel Corp. for $550 Million. With 26 years of global hardware and software experience under the belt, he was part of 2 MNC hardware companies in Pune to build new divisions from scratch all the way to 500+ employees. Hemang received BECS (Honors) from University of Mumbai and a MSEE from the US.
Pradeep Tagare is the Vice President and head of corporate venture fund at National Grid. Previously, he was the Director at Intel Capital in India. Prior to Intel Capital, Pradeep spent over 15 years in Silicon Valley in technology/product marketing roles at startups such as Inference, BroadVision, Healthon, and as an entrepreneur starting Yopa, a mobile middleware software company (acquired by XDrive/AOL). Pradeep is a Board Observer for Global Talent Track, Grameen Intel Social Business, Hungama, WSO2, One97 Communications, and What's On India. He also invested in and managed the exit for JBoss ($420M acquisition by Red Hat). His other investments include BlackDuck, Collabnet, LikeWise, SpikeSource, and Zend. Pradeep has a M.S.E.E from the University of Wisconsin-Madison, a BE (EE) from VJTI (Univ. of Bombay), and is a Kauffman Fellow.
Ashutosh Karnik is co-founder of Online GRATTONZ Pvt. Ltd. and CTO. His 26 years of pure software experience covers verticals like travel, health, real-estate, warehouse, asset tracking, library and e-commerce portals. Ashutosh has worked in Silicon Valley and India in companies like Research Engineers Inc, Siemens Information System Ltd., among others. He is also a member of the training team at the Research Engineers World Users Conference, Las Vegas, Nevada, USA. Ashutosh Karnik has a BEEE (Honors) from University of Mumbai and a MSEE from the US.
Abhijit is a seasoned executive who has worked on various software platforms and products for the last 30+ years. Abhijit has built large global engineering teams and successfully shipped industry leading software around the world. Abhijit enjoys connecting customer needs with engineering talent to produce widely-adopted results. Abhijit is a proponent of effective User Experience Design that delights customers. Abhijit was the Vice President of Software Engineering at Katerra. Currently he is advising multiple startups and working on some projects in the machine learning space. Abhijit has a degree in Civil Engineering from the University of Pune.